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Design Times

What’s the rational behind the design?  We wanted to create something beautifully elegant,  something that stood out on the shelf without screaming ‘Look at me’ but saying it anyway… and I think we achieved it. It has an understated elegance that attracts attention for the right reasons. How do you balance the need to keep the bottle recognisable with the need to make it look ‘fresh and new’ The gin market has really exploded onto the scene the past couple of years. We see all sorts of new trends and bottle shapes that wouldn’t normally be associated with a traditional gin. The competition is fierce in terms of packaging and being able to stand out. We managed to focus on what is important, the gin. By stripping away unnecessary clutter we created a label that is visually impactful, recognisable and memorable

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